Paramount Schedules Danny McBride's G.I. Joe Reboot for 2028 Release
Paramount Pictures has officially locked in an October 2028 release date for its upcoming G.I. Joe reboot, directed by Danny McBride and starring Bradley Cooper.
Published 8 November 2026
Official Release Date Confirmed
Paramount Pictures has officially locked in a release date for its upcoming G.I. Joe reboot, setting the as-yet-untitled film for October 20th, 2028. This comes after the studio approved a pitch from Danny McBride back in July, pushing the project forward into active development.
Casting and Creative Team
The project recently added star power with the casting of Bradley Cooper in the lead role as Duke. Danny McBride is set to direct the movie and will also co-write the screenplay alongside Jeff Fradley and John Carcieri, both known for The Righteous Gemstones.
Franchise History and Context
This upcoming film will serve as the fourth live-action adaptation based on the classic 1980s toy line. Previous entries in the franchise include 2009's G.I. Joe: The Rise of Cobra, its 2013 sequel G.I. Joe: Retaliation, and the 2021 standalone feature Snake Eyes.
Crossover Status and Hasbro Properties
The G.I. Joe organization previously made a brief appearance in the 2023 film Transformers: Rise of the Beasts, which originally teased a potential crossover between the two major Hasbro properties. However, those plans appear to be currently on hold following the announcement of this new standalone film and Michael Bay's return to the Transformers franchise.
Story Inspiration and Setting
As a childhood fan of the beloved property, Danny McBride previously revealed that the new movie draws heavy inspiration from the classic G.I. Joe: A Real American Hero comic book storyline. The narrative centers around Springfield, a suburban town that is secretly controlled entirely by the villainous organization Cobra, where Duke and a team of Joes find themselves operating.
Production and Behind-The-Scenes
Behind the scenes, franchise veteran Lorenzo di Bonaventura is attached to produce the feature. He is joined by fellow producers Mark Vahradian and Zev Foreman of Hasbro Entertainment.
News Overview
Paramount Pictures has officially set an October 20th, 2028 release date for its upcoming G.I. Joe reboot. The film will be directed by Danny McBride, who co-wrote the script, and stars Bradley Cooper in the lead role as Duke.
Key facts
- Paramount Pictures set an October 20th 2028 release date for the G.I. Joe movie.
- Danny McBride pitched the movie which was given the green light in July.
- Bradley Cooper was cast in the lead role as Duke.
- The film will be the fourth live-action adaptation of the 80s toy line.
- Previous films include G.I. Joe: The Rise of Cobra (2009), G.I. Joe: Retaliation (2013), and Snake Eyes (2021).
- The G.I. Joe organization appeared in Transformers: Rise of the Beasts in 2023.
- Danny McBride is directing and co-writing the script with Jeff Fradley and John Carcieri.
- Lorenzo di Bonaventura, Mark Vahradian, and Zev Foreman are producing the film.