Ajay Devgn’s Devgn CineX Expands Multiplex Footprint to Gurugram and Rajkot

The cinema exhibition chain continues its national growth strategy by launching modern theater properties featuring advanced technology and luxury amenities in key Indian markets.

Published 6 November 2026

Expanding the Exhibition Network

The cinema exhibition enterprise led by Bollywood star Ajay Devgn is widening its operational presence across India. The brand has officially announced the launch of brand-new multiplexes situated in Gurugram and Rajkot, marking a significant milestone in its aggressive rollout strategy.

This strategic growth initiative is designed to strengthen the company footprint within high-potential commercial hubs. By establishing these properties, the organization aims to deliver an elevated movie-watching environment to a broader segment of domestic audiences.

Current Portfolio and Growth Goals

Prior to these newest developments, the exhibition network maintained a strong footing with sixty active screens spread across twenty distinct properties in nineteen different cities. Management has set ambitious targets for the current calendar year, outlining plans to construct thirty additional screens.

The latest entries into Gurugram and Rajkot follow closely behind previous announcements regarding upcoming multiplexes scheduled for Hyderabad and Bengaluru. This steady chain of announcements highlights an ongoing mission to penetrate key regional territories across the country.

Gurugram Property Specifications

The newly established Gurugram venue is situated inside Vista Square Mall, a commercial development managed by SMARR Realty located in Sector 82A. This specific site boasts a total seating capacity accommodating 574 patrons.

Among its prime attractions is a massive 55-foot projection screen, which stands out as one of the largest available across the entire city. The facility pairs its visual scale with high-end hospitality services to ensure a luxurious guest outing.

Rajkot Multiplex Highlights

Meanwhile, the Rajkot location has found its home at Marvel Plus Mall within the Mavdi region. Mirroring its northern counterpart, this facility also features a total seating capacity of 574 individuals spread throughout its infrastructure.

The Rajkot property incorporates a five-screen layout, which notably includes a specialized Dolby Atmos auditorium designed to deliver immersive acoustic performance. Both regional locations share a common corporate vision centered on combining state-of-the-art cinema technology with elite dining choices.

Luxury Seating and Hospitality

Audience comfort remains a central pillar for the brand, reflected in the installation of recliner seating across every single auditorium in both new locations. Patrons can sink into luxury while taking in feature presentations.

Furthermore, the culinary experience matches the premium seating standards. Both multiplexes provide diverse food and beverage selections, offering multicuisine dishes alongside gourmet options to satisfy varied consumer tastes.

Technology-Driven Convenience

To streamline the visitor experience, the newly unveiled multiplexes integrate modern technological solutions for everyday theatergoing tasks. Guests can bypass traditional lobby lines by utilizing QR codes placed directly at their seats.

This in-seat digital ordering system enables moviegoers to browse services and request food and beverage items without needing to step away from their auditoriums, maximizing convenience throughout the screening.

Leadership Perspective on Growth

Ajay Agrawal, who serves as the Chief Executive Officer of the enterprise, shared insights regarding the ongoing rollout. He emphasized that the regional growth is deeply tied to establishing genuine connections with local communities.

According to leadership, the ultimate objective extends beyond merely claiming territory in new cities. Instead, the focus rests on giving residents compelling reasons to embrace the communal cinematic tradition through memorable, high-quality outings.

News Overview

Ajay Devgn's cinema chain has expanded its national presence by launching new multiplexes in Gurugram and Rajkot, each featuring a seating capacity of 574. The modern venues incorporate high-tech amenities such as recliner seats, a massive 55-foot screen in Gurugram, Dolby Atmos sound in Rajkot, and convenient in-seat QR code ordering.

Key facts

  • Devgn CineX currently operates 60 screens across 20 properties in 19 locations.
  • The brand plans to add 30 additional screens this year.
  • The Gurugram property is located at Vista Square Mall by SMARR Realty in Sector 82A.
  • The Gurugram multiplex has a seating capacity of 574 and features a 55-foot screen.
  • The Rajkot multiplex is located at Marvel Plus Mall in Mavdi.
  • The Rajkot property features 5 screens, including a Dolby Atmos auditorium, and a seating capacity of 574.
  • Ajay Agrawal is the CEO of Devgn CineX.