TelevisaUnivision Completely Sells Out Commercial Space for the 27th Annual Latin Grammy Awards

The major Spanish-language broadcaster has successfully filled all ad inventory ahead of the upcoming ceremony, drawing a wave of both first-time and returning corporate sponsors.

Published 6 November 2026

Complete Ad Inventory Sold Out

TelevisaUnivision has officially filled all available commercial spots for the upcoming 27th annual Latin Grammy Awards. The milestone highlights strong commercial interest in the premier celebration of Latin music, reflecting broad appeal across multiple market sectors.

The network secured twenty new advertisers for the broadcast. This surge in commercial participation helped drive a digital and social revenue increase exceeding forty percent compared to previous cycles.

Diverse Sponsorship Categories

The broadcast attracted brands spanning more than eighteen distinct commercial segments. Participating industries include retail, automotive, financial services, transportation, pharmaceuticals, gambling, apparel accessories, and food products.

This diverse lineup demonstrates the broad demographic reach of the ceremony. Advertisers are increasingly looking to connect with engaged audiences through major cultural and musical broadcasts.

New and Returning Corporate Partners

Several prominent companies are joining the roster of sponsors for the first time. Among the newly enlisted brands are Rémy Martin, Gilead Sciences, Valentino Beauty, and Ross.

At the same time, several established partners have chosen to return for the broadcast. Continuing sponsors include Hyundai, various Procter & Gamble brands, and Starbucks, alongside additional collaborators.

Recording Academy Collaborators

The Latin Recording Academy successfully enlisted a wide array of official partners for the event. These supporting entities include AIE, American Airlines, Bacardi, Bulova, Discover Puerto Rico, and llaollao.

Additional organizational partners contributing to the ceremony include Mastercard, Meta, and OPPO, ensuring robust support across technology, travel, and lifestyle sectors.

Executive Perspectives on the Milestone

John Kozack, who serves as the president of U.S. ad sales and marketing at TelevisaUnivision, noted that the event provides an exceptional platform for brands. He emphasized the excitement of collaborating with both new and familiar corporate partners.

Enrique Pérez, heading partnerships and client solutions at The Latin Recording Academy, pointed to the impressive global growth of Latin music. He stated that corporate backing reflects the unifying power of the genre among audiences and artists worldwide.

Broadcast Logistics and Event Details

The ceremony is scheduled to air live from the MGM Grand Garden Arena located in Las Vegas. The three-hour telecast will take place on November 12 at 8 p.m. Eastern and Pacific time.

Viewers can watch the main event across Univision, UNIMÁS, and Galavisión, or stream it digitally through ViX. The evening will also feature a pre-show titled Noche de Estrellas starting an hour prior at 7 p.m.

Hosts and Star-Studded Performances

The main three-hour telecast will be hosted by Roselyn Sánchez, recognized as an actress, producer, and Latin Grammy nominee. The pre-show will be anchored by Alejandra Espinoza, Chiqui Delgado, Raúl de Molina, Emmanuel Palomares, and Isadora.

Audiences can expect musical performances from major artists such as Daddy Yankee, Rosalía, Anitta, Feid, Grupo Frontera, and Juanes, rounding out the celebration of Latin music.

News Overview

TelevisaUnivision has sold out all ad inventory for the 27th annual Latin Grammy Awards, bringing in twenty new advertisers and achieving a more than forty percent boost in digital and social revenue. The event will broadcast live from Las Vegas on November 12, featuring numerous sponsors, a slate of celebrity hosts, and performances by top musical artists.

Key facts

  • TelevisaUnivision sold out inventory for the 27th annual Latin Grammy Awards.
  • There are 20 new advertisers and a more than 40% increase in digital and social revenue.
  • The broadcast represents over 18 ad categories.
  • First-time sponsors include Rémy Martin, Gilead Sciences, Valentino Beauty and Ross.
  • Returning sponsors include Hyundai, P G brands and Starbucks.
  • Other brands enlisted include AIE, American Airlines, Bacardi, Bulova, Discover Puerto Rico, llaollao, Mastercard, Meta and OPPO.
  • John Kozack is the TelevisaUnivision U.S. Ad Sales and Marketing President.
  • Enrique Pérez is The Latin Recording Academy Partnerships and Client Solutions Head.
  • The Latin Grammys will air live from MGM Grand Garden Arena in Las Vegas on Nov. 12 at 8 p.m. ET/PT.
  • The telecast will air on Univision, UNIMÁS, Galavisión and stream on ViX.
  • The three-hour telecast will be hosted by Roselyn Sánchez.
  • Performances will feature Daddy Yankee, Rosalía, Anitta, Feid, Grupo Frontera, Juanes and others.
  • Noche de Estrellas will air at 7 p.m. ET/PT, hosted by Alejandra Espinoza, Chiqui Delgado, Raúl de Molina, Emmanuel Palomares and Isadora.